Instagram posts that stop the scroll.
Describe the post and Snappa generates feed-ready graphics, square or portrait, in seconds.
- Free plan
- Upgrade anytime
- No design skills needed
55,000+ customers served
30,000,000+ graphics made
4.6 on G2
How it works
From idea to feed post in three steps
Describe it
Type the message and the mood. The post preset sets 1080 x 1350 automatically.
Snappa generates it
A feed-ready graphic with clean, readable type, composed for a phone screen.
Refine it your way
Type what to change, or brush a spot that’s hard to describe. New headline, new palette, new backdrop.
Prompt
Announcement post for a Saturday farmers market pop-up, hand-drawn produce, cream background, friendly type.
Scroll-stopping
Built to interrupt thumbs.
The feed is an endless strip of near-identical posts, and yours gets a fraction of a second. Snappa composes for contrast and one clear focal point, the two things that make a thumb pause.
The feed is beige. Be the post thumbs stop on.
- 4:5 by default. 1080 x 1350, the most screen a post gets.
- Grid-crop safe. Still composed when the profile squares it.
- Sharp on retina. Crisp at full-screen zoom.
Built to spec
The right rectangle, every time.
Instagram rewards 4:5 portraits with more screen, then crops your profile grid to squares anyway. Snappa generates at 1080 x 1350 with the message safe inside the square crop, so the post works in the feed and on your profile.
Brand matching
A grid that looks curated.
Visitors judge the profile in one glance at the grid. With your references picked, every post shares the palette and style, and nine random ideas still read as one deliberate brand.
The grid is the portfolio
Nine posts later, the profile still reads as one brand.
Change one line of the prompt, get a new take.
Another take
Want a different take? Change a line.
Not sold on the first version? Change one line of the prompt for a bolder palette, a different headline, or a new composition, and Snappa makes a fresh take. Each take is its own image.
Made with Snappa
One prompt each
“Making the post used to be the reason I skipped posting. Now the graphic takes less time than the caption.”
Placeholder quote · swap for a real creator testimonial
“A follower asked which agency does our feed. It’s just me and a sentence per post.”
Placeholder quote · swap for a real creator testimonial
The craft
What makes a post work
Go vertical
Portrait posts own more of the phone screen. Never give pixels back to the feed.
Front-load the hook
The first three words on the image decide the pause. Put the payoff there, not the setup.
Post for the profile too
Every post is also a tile in your grid. Consistency there turns visitors into followers.
Frequently Asked Questions
What size are Instagram posts?
Can Snappa make quote posts?
Can it keep my grid consistent?
How is Snappa different from AI image generators like ChatGPT or Midjourney?
Is Snappa free?
Your next post is one prompt away.
The AI graphic editor that turns a sentence into a scroll-stopping graphic.